This amazing gift works so well because:
1) It's about the guest of honor. For the most part, everyone wants to be loved and is most interested in themselves. Its human nature. So, what can be more interesting than a website dedicated expressly to them with thoughts and memories about them from people they know.
2) It's very personal. Its not a gift certificate, or a material object anyone can buy and anyone can receive. Its not something they don't need or don't want that adds to their clutter. Its highly personalized, which makes it very special.
3) Since its not something they don't want, like an ugly tie, they don't have to deal with hiding their reactions so as not to hurt anyone's feelings.
4) It represents the selfless effort of others who took the time and made the effort to write up and send in their contribution. This demonstrates that your special someone is special to all those people and merit their time and effort. The collective effort is seen as an expression of love. It makes them feel worthy. And boy does that feel good.
5) As long as the internet and the hosting site are up and running, the tribute will be available. That means your gift will last for a very long time. The gift that keeps on giving. It can be viewed any time from any browser.
6) Since the tribute will remain indefinitely on the web, it can be shared in the future with new friends and any estranged family members who resurface.
7) The person or persons who are giving this gift (you) will enjoy the credit and appreciation for the work of many.
8) You will feel the fulfillment of having touched the heart of your loved one in such a profound and meaningful way.
9) If you are lucky enough to be present when the gift is revealed, you will experience intense positive emotions.
10) Since the tribute is on the web, you won't need to bring or ship anything. You just need a computer with an internet connection.
